Marketing & Brand Strategy
Where
business
meets
creativity.
Strategic marketing and bold creative direction for brands that want to be remembered.
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Strategic marketing and bold creative direction for brands that want to be remembered.
I'm María Jesús — a dual-degree Business & Law student at IE University Madrid, finishing in the top 5% of my class. But more than grades, what drives me is the space where analytical thinking meets creative instinct. That combination means I don't just ask whether a brand sounds right — I ask whether it holds up: legally, commercially, structurally. Most marketing content stops at the first question.
I lead marketing for the IE Entrepreneurship Club and head up marketing for the IE Fashion Club — all while building Forma, my own AI startup. I recently led the full marketing launch for AAR Method's studio opening and co-led brand strategy for TEDxIE Madrid 2026.
Strategy, content and community — built around the belief that great marketing starts with understanding people, not algorithms.
An AI-powered study assistant that teaches students how to learn — not just what to study. Combining an AI Tutor, Study Coach, Guided Mind Mapping and Smart Exam Planning into one core belief: learning only works when the student is actively involved.
Marketing strategy, built with an eye for what's actually defensible.
Looking for a marketing manager, a creative collaborator, or someone who can do both? Let's talk.
the3pmcreative@gmail.com
I joined the IE Entrepreneurship Club in my very first semester as an Events Officer — organising panels, reaching out to high-profile professionals and founders to speak to our student community.
After a year, I transitioned into the Marketing department. A few months later, in June 2025, I became Head of Marketing, leading a 5-person marketing team within a 15-person club across strategy, content, campaigns, and all external communications.
The club is IE University's flagship entrepreneurship hub, and every piece of content we put out represents hundreds of ambitious students. I take that seriously — and it shows in the numbers.
Get a real look at what it means to be Head of Marketing at one of Madrid's most active student entrepreneurship communities — from event prep to content shoots to the moments in between.
I came to AAR Method first as a client — and that made all the difference. Understanding the studio from the inside gave me an authentic perspective on the message they needed to convey, and the community they were building around it.
When I took over the marketing strategy, the studio was preparing for its new opening in April 2026. The brief was clear: build anticipation, grow the community, and make the opening feel like an event worth talking about.
We defined three core pillars for the campaign: community, brand awareness, and the new opening. Every piece of content — teasers, interactive stories, engagement posts — was designed to serve one of those three goals.
The content strategy centred on teaser content that built curiosity before the opening, interactive stories that turned followers into participants, and posts that communicated the studio's unique identity — precision, community, and a standard that stands apart from anything else in Madrid.
All of this happened in the first week of implementation. The numbers reflected not just growth, but a clear signal that the strategy resonated with exactly the right audience.
The launch campaign and studio opening are now complete, and my engagement with AAR Method has ended.
TEDxIE Madrid 2026 was built around a single provocation: Dare I Say. A theme about courage, voice, and the things worth saying out loud — even when it's uncomfortable.
As co-lead of branding, I shaped how the event looked, felt, and communicated — from the visual identity to the social strategy that built anticipation in the months leading up to it.
The work was about more than promotion. It was about educating an audience on what TEDx stands for, bringing in people who'd never engaged with the format before, and making the event feel like something they couldn't afford to miss.